市场学系“营销大视野”第三十四讲
发布日期：2011-07-01
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市场学系“营销大视野”第三十四讲
讲座时间：2011年7月4日（周一）上午9:00-12:00讲座地点：ok138cn太阳集团善思堂M101讲座主题：Modeling Customer Metrics, Strategic Marketing, and Firm Value: Past and Future of the Marketing-Finance Interface
主讲嘉宾：Xueming Luo, Associate Professor, Eunice and James L. West Distinguished Professorship
嘉宾简介：
Dr. Xueming Luo, the Ph.D. Program Advisor for the Department of Marketing. He received his Doctoral degree in Marketing from Louisiana Tech University. Prior to UTA, he was on the faculty in the School of Business at the State University of New York (SUNY) at Fredonia. Professor Luo’s research focuses on Econometric Modeling and Strategic Marketing. As an Editorial Review Board member of the Journal of Marketing, He has work appeared or forthcoming in numerous academic and practitioner journals (see examples below). Dr. Luo has received the 2006-2007 Distinguished Research Publication Award, the 2005-2006 Special Recognition Research Publication Award at UTA, the 2002 Distinguished Paper Award from the Association of Collegiate Marketing Educator conference, Best Student Track Paper Award from the SMA Conference, among others. He also successfully obtained several research grants and Professional Development Awards from MSI, SUNY and UTA.
讲座时间：2011年7月4日（周一）上午9:00-12:00讲座地点：ok138cn太阳集团善思堂M101讲座主题：Modeling Customer Metrics, Strategic Marketing, and Firm Value: Past and Future of the Marketing-Finance Interface
主讲嘉宾：Xueming Luo, Associate Professor, Eunice and James L. West Distinguished Professorship
嘉宾简介：
Dr. Xueming Luo, the Ph.D. Program Advisor for the Department of Marketing. He received his Doctoral degree in Marketing from Louisiana Tech University. Prior to UTA, he was on the faculty in the School of Business at the State University of New York (SUNY) at Fredonia. Professor Luo’s research focuses on Econometric Modeling and Strategic Marketing. As an Editorial Review Board member of the Journal of Marketing, He has work appeared or forthcoming in numerous academic and practitioner journals (see examples below). Dr. Luo has received the 2006-2007 Distinguished Research Publication Award, the 2005-2006 Special Recognition Research Publication Award at UTA, the 2002 Distinguished Paper Award from the Association of Collegiate Marketing Educator conference, Best Student Track Paper Award from the SMA Conference, among others. He also successfully obtained several research grants and Professional Development Awards from MSI, SUNY and UTA.
