The project presided over by Associate Professor Shen Huaxiao of our school was awarded "Excellent" in the project conclusion of the National Natural Science Foundation of China

Last updated：2024-12-09
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Recently, the Management Science Department of the National Natural Science Foundation of China released the results of the 2023 annual project performance evaluation. The National Natural Science Foundation youth project "Research on Data-driven Online Advertising Targeting Decision", presided over by Associate Professor Shen Huaxiao of our school, was awarded "Excellent" in the 2023 annual performance evaluation.

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The project leader has published these results as the first author in journals such as Operations Research and Production and Operations Management. The research results have enriched the theories and methods in the research field of online advertising targeting, and promoted the application of data-driven prediction and optimization methods in the practical decision making of enterprises.

 

 

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