Our School Team Won the Second Place in the Finals of the 4th China Management Case Competition (2016)
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??On September 24, "Chen Ruiqiu Case Center Cup" Finals of the 4th China Management Case Competition (2016) came to an end at our school. After two days of intense competitions, with a total score of 89.42, our school’s MBA team won the second place and the award for excellent organization in the competition area.
??Jointly organized by China National MBA Education Supervisory Committee, China Management Case-Sharing Center, China Management Case Center Alliance and the Case Research Division of Chinese Society for Management Modernization, this year’s finals was hosted by our school. There were a total of 16 school teams qualified for the finals. The Finals was divided into two parts, namely preliminary round and semi-finals. Going through the pre-competition blind trial and preliminary round, our school MBA team did well, overcame the difficulties, and got into semi-finals. ??
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??Before the competition began, Mr. Qi Xiaoping, the secretary of the Communist Party Committee at our school, delivered a welcome address. On behalf of our school, Secretary QI gave a warm welcome to all the guests and made a brief overview of our university and our business school.?? ??
??Secretary Qi Xiaoping was making an address. ??
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??Soon afterwards, Prof. Su Jingqin, member of China National MBA Education Supervisory Committee and Director of China Management Case-Sharing Center, made an opening speech. Director Su affirmed the judges’ high sense of responsibility and professionalism, and he also expressed his sincere thanks to our school, namely the competition’s undertaker, all the team members and the instructors. ??
Prof. Su Jingqin, was making an opening speech.??
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????It is reported that, aiming at enhancing MBA students’ analyzing and decision-making abilities and their professional practice skills, strengthening the communication and cooperation between universities, and advancing the teaching research on management case in China, via analyzing and discussing the cases of social and economic hot issues, and simulating the reality of commercial wars, China Management Case Competition has been held annually since it started in 2013. This year, the semi-finals adopted the “Play Kill” system, and it was divided into several sessions, such as two parties’ case-demonstrating, opponents’ Q&A, audience’s Q&A and judges’ Q&A. ??
????Our school team was the host of this year. And our team members made clear division of work and promptly completed case analysis and program implementation in earlier stage. During the competition, they demonstrated the team's decision-making program, using “Cube Sugar Wins it Bigger’—A Cube Sugar Brand's Strategic Marketing Positioning” as their subject, from three aspects that were “why to become the best in cube sugar industry”, “what is the best one like”, and “how to carry out the program”, and through concise and clear statements, objective and rigorous analysis, logical reasoning and cooperating. They applied a lot of theoretical knowledge and analysis tools that they had learned in the MBA course to their analysis with plausible explanations, and they showed their excellent quality and good stage manners. The competition was very exciting and wonderful, and it reflected the students’ wisdom, outstanding theoretical knowledge of management and mental quality. ??
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Group Photo of Prize-Winners in the Award Ceremony
??After a day of fierce competitions, our school team ranked the second place with excellent score. When the final results were released, there was an award ceremony. At this point, "Chen Ruiqiu Case Center Cup" Finals of the 4th China Management Case Competition (2016) came to an end. ??
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