Prof. Luo Xueming, Eunice and James L. West Distinguished Professor, UTA, Visits SYSBS

At 9:00 on the morning of Jul 4th, 2011, the 34th talk of “Marketing Horizon” Lecture Series, sponsored by Marketing Department of SYSBS, was successfully held at M101 in SYSBS Shansi Building. 

At the invitation of Department of Marketing, Prof. Luo Xueming, Eunice and James L. West Distinguished Professor of UTA，delivered a lecture titled “Modeling Customer Metrics, Strategic Marketing, and Firm Value: Past and Future of the Marketing-Finance Interface”. His lecture gained warm welcome and widespread praise from teachers and students in SYSBS.

 
At the Lecture
 

Prof. Huang Haizhong, Director of Marketing Department, on Behalf of SYSBS presenting Prof. Luo with souvenirs

Prof. Wang Haizhong, Director of Marketing Department, presided over the lecture. At the lecture Prof. Luo mainly discoursed on how to conduct relevant researches on customer minds, marketing strategy and corporate value from the perspective of the marketing-finance interface. Among them customer minds includes customer equity, brand equity and oral spreading. Marketing strategy consists of advertisement, price, corporate social responsibility, brand alliances, etc, while stock return, stock risk and investor community fall into the category of corporate value. After the lecture Prof. Luo also shared with teachers and students of SYSBS ideas on how to select research topic and how to public papers in top international journals. In the end, on behalf of all the students and faculty of SYSBS, Prof. Huang Haizhong, Director of Marketing Department, expressed gratitude to Prof. Luo and presented him with souvenirs of SYSBS.

Link: Brief Introduction
Dr. Xueming Luo, the Ph.D. Program Advisor for the Department of Marketing. He received his Doctoral degree in Marketing from Louisiana Tech University. Prior to UTA, he was on the faculty in the School of Business at the State University of New York (SUNY) at Fredonia. Professor Luo’s research focuses on Econometric Modeling and Strategic Marketing. As an Editorial Review Board member of the Journal of Marketing, He has work appeared or forthcoming in numerous academic and practitioner journals (see examples below). Dr. Luo has received the 2006-2007 Distinguished Research Publication Award, the 2005-2006 Special Recognition Research Publication Award at UTA, the 2002 Distinguished Paper Award from the Association of Collegiate Marketing Educator conference, Best Student Track Paper Award from the SMA Conference, among others. He also successfully obtained several research grants and Professional Development Awards from MSI, SUNY and UTA.