欢迎参加MBA名师论坛第27-28讲
MBA名师论坛第27-28讲
The 27th -28th MBA Master Forum
Seminar Information:
|
Topic |
Time |
Location |
|
Multinational Corporation Business Experience in China - P&G case study |
11月29日(Saturday) 18：30 – 21：00 |
S221 |
|
P&G Brand Building in Today’s Connected World |
11月30日(Sunday) 18：30 – 21：00 |
S221 |
|
|
Speaker: Chris Hassall, Ph.D.,Honorary Professor, Marketing, Sun Yat -sen Business School,Retired Global External Relations Officer, P&G
Chris Hassall, Ph.D.
前宝洁公司全球副总裁
ok138cn太阳集团市场营销系荣誉教授
Chris Hassall曾是一名在宝洁工作28年的资深员工，拥有在不同部门不同地区工作的经验。在宝洁公司任职期间，他负责公司全球对外关系事务，包括媒体关系、品牌宣传、消费者关系、员工沟通、法规和技术关系、政府和社区关系、慈善事业和公司声誉。
Speaker Brief Bio:
As P&G’s Global External Relations Officer, Chris led a global organization of 1200 people responsible for P&G’s worldwide corporate communications, brand publicity, consumer relations, employee communications, regulatory and technical relations, government and community relations, philanthropy, corporate reputation and crisis management.
As part of P&G global executive leadership team ,Chris Hassall worked closely with P&G’s CEO, Vice Chairs, Function Heads and Business Unit Presidents to build and protect P&G ‘s reputation and business around the world.
MBA Education Center
